On December 14, 2002, the Colombian National Federation of Coffee Growers opened the first Juan Valdez store at Bogotá's El Dorado International Airport. With this inauguration, the FNC began to realize its dream of making the work of Colombian coffee growers and the quality of Colombian coffee visible.
In the following years, Juan Valdez expanded rapidly. In 2005, the brand opened its first international store in Washington DC, United States. In 2007, Juan Valdez established a labor inclusion program for people with cognitive disabilities in partnership with the Best Buddies Colombia foundation.
In 2012, Juan Valdez launched its first edition of the book "Juan Valdez, the strategy behind the brand." This book narrates the tactics for valorizing Colombian coffee developed by the FNC, which has as its main objective to benefit Colombian coffee growers throughout the value chain.
Today, Juan Valdez is one of the most recognized coffee brands in the world. The company has more than 335 stores in Colombia and 133 international stores, and its packaged coffee is available in more than 1,000 international markets.
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