HATSU means beginning in Japanese, inspired by the beginning of a new world, a purpose that transforms everything, through the magic of color.
More than a food and beverage brand, we are a spectrum of colors and emotions that transcend a lifestyle motivated by the well-being of consumers. We are a multi-category brand inspired by real people who live their day to day lives seeking the best for their mind and body.
HATSU means beginning in Japanese, inspired by the beginning of a new world, a purpose that transforms everything, through the magic of color.
More than a food and beverage brand, we are a spectrum of colors and emotions that transcend a lifestyle motivated by the well-being of consumers. We are a multi-category brand inspired by real people who live their day to day lives seeking the best for their mind and body.
